CONCRETE COLLECTIVE

What Is Concrete Collective?

A brand born from real life, real love, and real resilience. This brand was created during a chapter shaped by loyalty, confusion, heartbreak, and healing, and today it stands as a safe space for women and families who are holding it down for someone behind the wall.

Concrete Collective specializes in greeting cards and artwork created specifically for the incarcerated community — designs that reflect culture, connection, humor, emotion, and the reality of loving someone inside. These cards help families stay close, uplift their loved ones, and even give them something they can flip inside to support themselves.

This is a judgment-free space for every woman:
— the ones who stay,
— the ones who leave,
— and the ones still figuring out what’s best for them.

Founded by Elizabeth Rocha and co-designed by Crystal Marie of Varrio Love Oldies, Concrete Collective is more than a business, it’s a testimony of rebuilding, choosing yourself, and transforming pain into purpose. Every card carries a piece of her story, her growth, and her culture.

The mission:
To uplift women, support families with incarcerated loved ones, keep communication alive, reflect truth and Chicana-inspired art, and remind every woman that choosing herself is sacred.

Varrio Love Oldies stands behind Concrete Collective because it represents the same things we cherish: culture, loyalty, community, and love that doesn’t fade, even through concrete and time.

Visit The Website:
www.concretecollective.shop